Research support for a Fair trade evaluation study

Center for Evaluation (CEval), Germany


Gujarat, West Bengal

Key Highlights

  • Tea and Cotton Sectors were studied
  • More than 300 respondents
  • Insights gathered on the impact of fair trade on Education, Health, Gender, Labour Rights, Participation,Incomes, Savings, Infrastructure, Ecological aspects

Follow-up Study on Fairtrade Impact Study on Rural Development

In 2012 Fairtrade Germany and Max Havelaar Switzerland commissioned the study “Assessing the Impact of Fairtrade on Poverty Reduction through Rural Development” to CEval GmbH. It was the first time that an impact study commissioned by Fairtrade entities systematically looked into the impact of Fairtrade on rural development. Fair Trade (FT) as an alternative approach to conventional trade. In 2017 Fairtrade Germany has commissioned a follow-up study to assess the Fairtrade impact development of a period of 5 years on poverty alleviation and sustainable development through payment of a minimum price, democratically organized workplaces, technical assistance, social programming and environmental protection. For this research study, 4th Wheel undertook secondary research and desk reviews, sampling and stakeholder identification, developing survey instruments and translation, interviewing and focus group discussions, field notes and transcripts, logistic support and report writing (summarising findings and observations).

Research Tools

01. Surveys
02. Focus Group Discussions
03. Ten Seed Technique


The study attempted to capture the impact of Fairtrade in the social, economic and ecological spheres of these communities, arising from the availability and spend of this premium. The research team tried to conduct a comparison study, similar to the previous study which was conducted in 2012, but it was felt that a comparison study was not feasible as both of these farms have been certified for more than 5 years. Hence, a focus was laid on studying the impact of Fairtrade in both farms, exploring differences and similarities, keeping in mind the difference in certification timelines.