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Com4Dev
Com4Dev blogs on communication for development, storytelling, community engagement, and strategies that drive meaningful social change.


10 Key Elements of a Strong CSR Strategy Every Business Should Follow
A well-crafted CSR strategy is an essential in today’s day and age. Businesses are coming up with new, innovative ideas for driving social change every day. At 4th Wheel, we’ve witnessed firsthand how corporate social responsibility strategies have evolved from simple charitable acts to comprehensive business approaches that create meaningful impact. The expectations from stakeholders, […]
Apr 2, 20256 min read


What Is Corporate Social Responsibility (CSR)? Understanding Its Meaning & Benefits for Businesses
Today, Corporate Social Responsibility (CSR) has evolved far beyond its early philanthropic roots. No longer just about charitable giving, CSR obligations have become a necessity in the modern world. However, It was not until the 1930s and 40s that discussions about the role of executives and corporate social responsibility began. Later, after World War II […]</p>
Mar 22, 202510 min read


Leveraging Impact Assessment and Data-Driven Insights for CSR Spends in India
Recent data and statistics highlight the growing momentum of CSR in India and the concerted efforts of companies to make a meaningful and lasting impact on society. In the financial year 2019-2020, CSR activities witnessed substantial growth in India, with companies collectively investing INR 16,034 crore, showcasing a notable 7% increase from the previous year. […]</p>
Jun 13, 20233 min read


The Role of NGOs in CSR
Corporate Social Responsibility (CSR), in transition from being merely compliance-driven to being impact-informed and strategic, now requires firms to care about the nature and quality of their social impact. Some firms have the bandwidth- personnel and financial- to meet compliance requirements and ensure the nature and quality of their social change efforts. Other organisations work […]</p>
Jun 9, 20223 min read


CSR: Companies(CSR POLICY) Amendment Rules 2021 India
The Companies (Corporate Social Responsibility Policy) Amendment Rules, 2021 signify the evolution of CSR in India, moving beyond compliance to a more strategic, structured, and impact-focused approach. This article outlines what stands out for us at 4th Wheel, in terms of the Government’s directive on how CSR is to be approached and undertaken by the private […]</p>
May 7, 20213 min read


Working at 4th Wheel: story of an internship in Covid-19 times
I arrived in Mumbai in February, ready for a 6-month internship at 4th Wheel and for life in a city I had long wished to live in. One month after, on a Friday, a colleague bid his farewell with a regular “See you on Monday!” to which I replied with an ironic “Hopefully!”, coming from the news that […]</p>
Jul 7, 20205 min read


Challenges of Livelihood Before Tribal Youth
Rooted in culture and community, the tribal culture is one of the most prominent, long-standing pillars of Gujarat. From Bhil to Dang, the tribes of Gujarat have carved out unique identities and progressed rapidly over time in the past few years. Despite its widespread presence, with the new-age challenges that have risen in the […]</p>
May 21, 20205 min read


What makes us happy: 5 interesting facts about the World Happiness Report
The 7th edition of the World Happiness Report has recently been published. While Finland ranks first, followed by its neighbouring Nordic countries, we went a step beyond the ranking and looked at data with a different lens. Money can’t buy happiness. Ever heard of this sentence? Probably yes, and probably most of you agree with it. […]</p>
May 21, 20205 min read


Our rationale on developing communication collateral
At 4th Wheel, we apply different types of mediums to share information on achieving social development goals. We combine old media forms with new media to drive conversations, spread awareness, and motivate individual action. We believe new-age communication and social networking play a very integral role in mobilising communities and strengthening people's power. The rationale
Apr 30, 20201 min read


How can you help during Covid-19 in India
Coronavirus Precautions: Social Distancing? Using Masks? Washing hands with Sanitizers? Easy things right. Not for people who are homeless, live in slums, or rural parts of India. But do you want to help those who are in need during this time of distress? If the answer is yes, then here are some organisations that you
Mar 24, 20204 min read


What does 'financial inclusion' mean for economically weaker sections of society?
In recent years, government policies have taken several initiatives to push for a more formal economy to promote the idea of financial inclusion, by encouraging online payments and going cashless and the opening of basic saving bank deposit accounts for certain sections of the society, under the Pradhan Mantri Jan Dhan Yojana(PMJDY), etc. These bank
Mar 19, 20198 min read


Changing the 'Learning' Narrative!
A Project on Youth-Led Development, using Technology for Social Change An ambitious project is underway in Bhuj and Gandhidham talukas of Kutch district in Gujarat, based on an understanding that all youth use phones and are involved on various social media platforms. Sadly their engagement in socio-economic development is rare. A collaboration between UNESCO-MGIEP, T-Learning, and 4th Wheel,
Jul 25, 20182 min read
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